Why You Need A Professional Proofreader
Most people imagine they?re capable of writing professional copy but when you look around the web, the number of sites with screaming errors is phenomenal.
There are two main reasons as to why this is.
The Great Writer That Never Was
The first reason for bad copy is that those who write the articles, saleletters or whatever, aren?t the great writers they believe themselves to be. Just being able to understand the English language does not a great writer make!
"Seperate? or ?Separate?? ?Lay? or ?Lie?? ?Affect? or ?Effect?? ?Professional? or ?Proffesional??. ?Would have? or ?Would of??
The thing is, the English language is incredibly complex. Words that sound the same have different meanings and other words sound as though they should be spelled one way, but are spelled in another way entirely. Our grammar is complex and we have strict rules relating to sentence structure. And I haven?t even mentioned punctuation!
Time after time I see webmasters using foreign ?writers? because they?re cheap. But what do they really get for their $5? Badly written copy that they could just as well have written themselves. I know it?s true because I?ve had to re-write such copy on far too many occasions. I?m not saying there aren?t those who are 100% fluent and able to write beautifully in English, but they?re generally not selling their services for a pittance.
If well-written copy is important?and it certainly should be?it?s worth paying a professional who will not only write great copy, but will have it proofed to ensure perfection.
The Self Proofer
Proofreading your own work is the most difficult thing to do. That?s why true professionals often use other writers or professional proofreaders to proof their work for them. However, that isn?t always cost effective?especially not when you consider the constant battle for lower prices that?s happening on the Internet?so more often than not we have to proof our own work.
While this is far from impossible, it certainly isn?t easy. Not only do we have the problem of reading word patterns (more on that later), we also have the added drawback of knowing what?s coming before we actually get to it.
Personally, as long as I?m not working to a very tight deadline, I always try to leave my copy for at least 48 hours before proof reading it. At least I?ll have forgotten exactly what I?ve written by then?I?ll probably have written at least a couple more articles/salesletters/press releases etc., in the meantime?and can come at it with a fresher, if not entirely fresh, mind.