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Internet Marketing

 

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Due to this fact, large corporations are spending millions of dollars on marketing research to get as many information as possible about their customers, which allows them to improve their product and make them according to the appropriate requirement of the customers. Although this research is help full but if the business is so this expense can be avoided. "They will try to replicate the in-store experience on many levels, developing applications that enable users to see how something will look on someone. The challenge is to develop applications that simulate the in-store experience while still maintaining the speed, convenience and efficiency of the Internet" (Speicher, GCI) It is important to have a sound knowledge of different ways by which customers buy their products. Few points are important in this regard

· Vendors should design their offerings to meet the appropriate needs of their customers. · Venders can persuade buyers at decisive steps during the buying process. · Venders can provide the additional offers for further business.

Trends & Strategies to boost sale in Internet Marketing

Vivid Word Pictures When developing the advertisement of your product, web pages or other or other sales tools, some vivid word pictures should be used to give a pleasant feeling to the customers. It exaggerates their desire to have it and prompt them to buy the product.

Use of appropriate advertising and marketing methods There should be a continuous observation to the advertising and marketing method of the business which ensure the use of latest advertising methods and some old methods which have not been tried.

" eBay says it reaches 56.1 million active users. The obvious drawback: A vast majority of those users aren't in the real estate market. But to reach those who are, eBay is a tool--like direct mail or news-paper advertising--that some practitioners are using to market listings, drive traffic to their Web sites, and attract new prospects."

Cost of the ads If there are some ads allied with any business then it should be carefully examined that if the size of the ads is bigger then it should be reduced to run more ads for the same cost.

Some times the short ads can provide even more response then longer ads and can provide with a bigger return of the cost.

Postcards advertisements There can also be another effective way of advertising by printing a good small ad on a postcard and then send it to the targeted market. People often read postcards if the message is nice and short. This small ad on a postcard can be very effective at times and can make a very rapid change on the sale of the products.

Inspiring words & phrases Lively words and phrases in the advertisements and sales copies make people interested in the product. Try to find some dull sentences and replace them with some active and lively words to obtain the involvement of the prospects.

Eradicate the fear of lost In the manner of revealing the benefits of your product to the customers the other important aspect is to tell them what they lose if they do not buy that specific product. Consumers want any product because of the benefits it offers and on the other hand if they have been told the downside of not buying the product so it will persuade them even more for purchasing that product.

Use of surprise strategies To remove the last minute hesitation, any surprise or pleasant announcements regarding the product also helps influencing the customers to buy the product. The surprise can be any unexpected bonus or additional benefits just before the completion of concluding action of the sale.

Use of special packages For getting a boost in any business the vendors can also introduce some special packages, which combines two or more related items and set a lower prize as compare to each item. These sorts of packages leave a good impact on discount hunters and procrastinators.

Promoting the business sales to new prospects and existing customers Every business always hunts for new customers for intend of improving their sales. But the auction from the existing customers of the business should not be overlooked. It is much easier to get further business from them rather then depending on new prospects. Additional benefits, products and services should be offered to the current customers to get more sales from them.

"As a result of our exposure on eBay, we can attribute two sales, one listing, approximately three good prospects per month, and about 700 visitors per day to our Web site," (Christopher Walker)

Receiving appreciation from the customers is always good for the motivation of any business. The same sort of respond should be provided for such customers, which induce them to do more business.

Hype the product by the help of customers Often the existing customers of your business can be an important asset for capturing a better market of your product. Incentives can be provided to the customers to let them introduce your products to their friends. Assistance from them can increase the sale of the business in a great deal with out wasting much of the money in ads.

Internet Marketing Through E-mails Email marketing is one of the most influential marketing tools accessible to businesses of all sorts and sizes. No matter how you define success, you can achieve outstanding results with Email marketing while investing only a small amount of time and an even smaller amount of money.

"54% of small businesses surveyed rated Email as the top online promotion to drive site visitors and customers to their web sites and storefronts." (Experts of small business) Following are the key benefits of Email marketing

1. Economical Email marketing is a reasonable & affordable way to stretch a limited marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense.

"This information has been only available to big businesses who had research and marketing departments, companies like American Express, Now any business can have it." (Bill Chasse)

2. Effectiveness Email marketing allows active communication with existing customers and prospects instead of passively waiting for them to return to your web site or storefront. Emails can easily be targeted by source, interest, or list. In general, Email communications sent to the prospect and customer lists, and it improves the ROI of all lead generation and customer relation programs, single-handedly.

3. Instantaneous response Email marketing has two great advantages over other marketing vehicles. First, with the existing and easily obtainable self-service tools, anyone can generate and send compelling Email newsletters, promotions, announcements or more in hours or days. No agency or production time is necessary to create and send professional communications. Second, Email marketing generates an instantaneous response. The call to action is apparent: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event".

4. Quantifiable results Unlike other vehicles for marketing, results from Email campaigns are easily measured. Results are reported in terms of "opens", which report the number of people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your Email, and in a many cases, who actually clicked on those links.

5. Uncomplicated For small and medium business there are web-based Email marketing products. Most of them include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest has already been done.

Conclusion and Evaluation Internet marketing is no doubt the most effective and efficient mode of communication with the customers and prospects. But unfortunately in some of the developing countries the scope of Internet marketing is not so wide because organizations still relay a lot on advertising through the other channels, as a result spending a lot on conventional marketing.

Apart from some of the developing countries most organizations around the world have found the Internet marketing as the most easy, cost effective and efficient way of marketing.

Author Bio:

Alex Martin works as a staff writer for TermPapersCorner,Inc. Term Papers Corner Provide high quality custom term paper, custom essay and thesis writing service to students and professionals. We are currently having a writing competition visit Writing Contest 2005. You are free to reprint, copy and publish this article, but you must keep the copyrights and should not alter anything from Author's Bio.

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